NFC’s elusive technology has the power to revive brick-and-mortar retail and is already dominating marketing globally. This clever technology is predicted to boom in the next few years, partly due to the rise in worldwide popularity of Smartphone usage.
Both Apple and Android Smartphones have in built NFC technology, which now enables customers to access information directly on their phone when tapping any NFC programmed tag or device. It’s predicted that by 2020, Android phones will account for 85 per cent of all Smartphones globally, with over 2 billion NFC featured devices currently operating worldwide. Tech specialists predict that this technology will continue to grow by up to 20 per cent over the next few years.
With NFC marketing, the possibilities are endless. Audiences and consumers are constantly seeking new developments in accessing products and information digitally, and with NFC programmed tagging, this technology can be used on a variety of marketing tools and products to help revitalise current marketing strategies and targeted campaigns for business. In basic use, NFC technology can be applied to retail displays and product packaging, with customers being able to quickly access any information on products and sales, as well as be able to find contact details easily, or access any offers and rewards at a faster speed. It’s beneficial to be able to access information such as this faster digitally, as if you are unable to do this, you are at risk of customers not keeping engaged with your business and are at risk of being beaten to the punch by other competitors. In fact whether you have an up-to-date and well-structured digital plan for marketing or not can be a deciding factor in whether your business fails or succeeds.
Our professional NFC development team provide friendly, consistent and ongoing technical support, and are able to offer advice and knowledge on how to revitalise your digital marketing plan. The benefits of having qualified developers help you make the move into NFC marketing are huge. We love being able to watch the businesses we have helped thrive and expand their brand successfully. So if you’re yet to take the leap into utilising NFC technology to help market your business or brand, or have been anxious about making changes to your campaign strategy, we hope our advice puts you at ease and helps you get a few steps closer to making the most out of your business. We love working and supporting local companies in Brighton, Hove and Sussex. If you have a project you’re looking to get started on, get in touch with us at goTap and we’ll see how we can help your business grow.