As we approach the end of 2019 and get ready to reign in a new year, we’re taking a look at the latest statistics and predictions for NFC and smartphone technology with new statistics from the NFC forum.
Throughout 2019, smartphone technology has progressively grown, and with new adaptations being made for NFC/RFID technology to be used freely on these devices, it makes them an evermore powerful and useful mobile source. Below are 4 significant statistics that establish market growth for NFC products in 2020 and beyond:
Smartphone users worldwide will reach 2.87 billion in 2020 (Statista)
There are 3.4 billion active smartphones in the world today (Newzoo Global Mobile Market Report)
Two billion NFC-enabled devices like smartphones are in use today (IHS)
80% of global connections will be smartphones by 2025 (GSMA)
At goTap, we are one of the only companies in the UK to have a wide range of marketing campaigns and products integrated with NFC/RFID technology. Our current clients and stats show that our own NFC tags and products have helped to increase customer interaction, with up to 90% of new shoppers not previously engaged with the brand. And with goTap, we go one step further by providing a tracking platform with easy to use data management and analysis tools for each step of a product journey. With statistics such as the above, the need for NFC products and marketing will be becoming consistently important for a businesses to have.