Breweries and bars alike can all benefit from having technology that allows customers to access information whilst sat at a bar, ordering drinks or browsing in-store products. Mainstream drinks companies such as Absolut and Malibu are already taking advantage of NFC tagging to market their brand and steer users to new products, offers and social media connections from a simple tap of their phone.
With the use of NFC marketing technology, and goTap’s personally styled NFC tags, you can advertise from bar tops, beer bottles, coasters or in-house interiors direct to customer phones without any need to download an app or browse search engines online. Local Brighton restaurants including The Chilli Pickle and Market Restaurant and Bar are already set to take advantage of our personalised NFC marketing campaigns, which are set to explode on the current market, with our stats already proving the difference it can make to sales rates and website conversions.
GoTap’s recent campaign to grow award-winning Brighton restaurant The Chilli Pickle’s digital fan base, and enhance their customer’s dining experience was a huge success. Our goal was to turn dining customers into digital customers, capturing online data and demographics for future marketing opportunities, whilst providing diners with an informative and fun customer experience. We integrated tags into The Chilli Pickle’s menus and window POS, which linked directly to their social media profiles, so diners could seamlessly connect and follow their brand page. The integrated tags drive social sharing, build brand awareness, and instigate a rise in positive reviews left online to improve repeat website visits and encourage re-booking.
Since our campaign, The Chilli Pickle has seen a 53% increase in social followers, likes and a wave of positive reviews. With easy access to their goTap detailed analytics, they have been able to use the data capture to further promote special offers, discounts, events and new menu launches to customers who have interacted whilst dining. These same resources and results can be personally adapted to suit any bar, brewery, product or merchandise and could have a huge impact in creating new business opportunities and a rise in sales for your company. So if you’re an owner or manager looking to get started on expanding your bar, brewery or independent business through NFC marketing, then get in touch with goTap today.