NFC Marketing for Hotels

At goTap, we create awesome tap experiences through innovative, contactless marketing that opens up a direct channel within the customer journey, delivering dynamic digital experiences. We take marketing & NFC RFID technology to a whole new level.

Hotels are just one of the untapped markets available and ready to fuse NFC technology into their day to day marketing. From logging in guests, booking future stays, classes or treatments available on premises to drinks and food orders, or linking to social media for reviews.

There’s also a large variety of marketing merchandise our tags can be applied to, including personalised decor, brochures, leaflets, stickers, posters and other custom-made items. There are so many design possibilities that our technology can be incorporated into and our goTap team will work closely with you to create precisely the campaign and products you are looking for.

Our goTap products can be designed to suit any hotel interior or style, and can blend in easily to front of house table top designs or decorative ornaments. Our recent campaigns have seen a 60% increase in the number of bookings and social media followers in the few days and weeks our tags have been trialled and installed. We can also measure and collect data and statistics and gain valuable insight on how your consumers are interacting.

Incorporating NFC technology into your marketing products and strategy has huge potential to not only bring in more customers and clients but enhance social media figures and followers and improve website conversions. With a new year approaching, staying ahead in terms of implementing the most up to date digital marketing strategies and products is a priority for hotel and hospitality businesses across the UK.

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