Breweries and bars alike can all benefit from having technology that allows customers to access information whilst sat at a bar, ordering drinks or browsing in-store products. Mainstream drinks companies such as Absolut and Malibu are already taking advantage of NFC tagging to market their brand and steer users to new products, offers and social[…]
September 2019
GoTap NFC Marketing Opportunities for Breweries, Bars and Beer Coasters
Bars, NFC Knowledge, NFC Marketing Sep 27, 2019
NFC marketing predicted to soar in UK following release of Apple’s iOS 13
NFC Marketing, NFC Retail Sep 11, 2019
Companies are predicting a surge in popularity for NFC marketing products following the latest developments from Apple, with the iOS 13 update due to be released on September 19th. Both Apple and Android smartphones have in built NFC technology, which now enables customers to access information directly on their phone when tapping any NFC programmed[…]
NFC’s Remarkable Ability to Drive Sales in Restaurants and Retail
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Sep 03, 2019
In our current climate, digital marketing is valued above all other forms of strategic marketing, and NFC technology is an untapped gold mine. NFC can be adapted to successfully market or advertise targeted campaigns, access product information and offers or simply allow customers to access information about your store or brand with ease. Retail brands,[…]