One of the most frequently asked questions we receive from clients or customers is simply what’s so special about NFC? How does it differ from just ordinary QR codes? And although it might not seem like the differences are big, they actually make a huge difference to what you can achieve and the speed in[…]
Browsing tag:
NFC
Spotting the Differences between QR Codes and NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail, NFC Security Mar 03, 2020
Major Brands Perfecting NFC Campaigns
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Feb 18, 2020
Major brands are perfecting the use of NFC/RFID technology in advertising campaigns. With the use of more interactive displays to entice consumers to new products and creating new and ingenious ways to access information. We had a dig into some of the top name brands implementing NFC in their marketing as fantastic examples on the[…]
A Greener, Sustainable Future for NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Jan 28, 2020
Over the past year we watched millions take action across the globe in an effort to reduce waste and promote sustainability. With all of us making conscientious changes to be more environmentally friendly, it’s time that companies stepped up and made their own transformations for 2020. The need to eradicate single-use plastics, work with more[…]
5G and NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail, NFC Security Jan 16, 2020
We’ve reached 2020, and developments across the world are fast being worked on for the arrival of 5G. 10 years have now passed since the advancements made towards creating 4G, and this time round 5G is predicted to be implemented to a larger variation of devices. According to Cryptographer David Smith on the NFC Forum,[…]
2020 Smartphone Statistics and What it Means for NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Dec 19, 2019
As we approach the end of 2019 and get ready to reign in a new year, we’re taking a look at the latest statistics and predictions for NFC and smartphone technology with new statistics from the NFC forum. Throughout 2019, smartphone technology has progressively grown, and with new adaptations being made for NFC/RFID technology to[…]
Security, Privacy and Safety with NFC
GDPR, Near Field Communication, NFC Knowledge, NFC Security Oct 15, 2019
NFC is the leading underground tech set to takeover the marketing scene. Customers can access product information, offers and more from the tap of a phone, and despite being a technology expecting to expand and grow over billions of devices in the next few years, goTap is one of a small few companies globally and[…]
NFC marketing predicted to soar in UK following release of Apple’s iOS 13
NFC Marketing, NFC Retail Sep 11, 2019
Companies are predicting a surge in popularity for NFC marketing products following the latest developments from Apple, with the iOS 13 update due to be released on September 19th. Both Apple and Android smartphones have in built NFC technology, which now enables customers to access information directly on their phone when tapping any NFC programmed[…]
NFC’s Remarkable Ability to Drive Sales in Restaurants and Retail
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Sep 03, 2019
In our current climate, digital marketing is valued above all other forms of strategic marketing, and NFC technology is an untapped gold mine. NFC can be adapted to successfully market or advertise targeted campaigns, access product information and offers or simply allow customers to access information about your store or brand with ease. Retail brands,[…]
6 Ingenious Uses for NFC Marketing Products
Near Field Communication, NFC Knowledge, NFC Marketing Aug 20, 2019
At goTap we’re one of the highest ranked companies for NFC/RFID contactless products in the UK. In our latest blog we discuss 6 ingenious uses for NFC marketing products. Retail NFC technology can be adapted to successfully market or advertise targeted campaigns, access product information and offers or simply allow customers to access information[…]
Interactive Restaurant Tables for Social Media NFC Marketing and More
Near Field Communication, NFC Knowledge, NFC Marketing Aug 20, 2019
Ever wanted to market your restaurant’s social media platforms, brand offers or rewards to customers sat at your bar or table hassle-free? With NFC marketing, you can advertise from table tops, products or interiors direct to their phones with a simple tap. Major companies currently using NFC marketing in the UK already include big name[…]
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