One of the most frequently asked questions we receive from clients or customers is simply what’s so special about NFC? How does it differ from just ordinary QR codes? And although it might not seem like the differences are big, they actually make a huge difference to what you can achieve and the speed in[…]
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Spotting the Differences between QR Codes and NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail, NFC Security Mar 03, 2020
2020 Smartphone Statistics and What it Means for NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Dec 19, 2019
As we approach the end of 2019 and get ready to reign in a new year, we’re taking a look at the latest statistics and predictions for NFC and smartphone technology with new statistics from the NFC forum. Throughout 2019, smartphone technology has progressively grown, and with new adaptations being made for NFC/RFID technology to[…]
NFC Marketing Labels for Beers, Wine and Beverages
Bars, NFC Knowledge, NFC Marketing, NFC Retail Nov 13, 2019
Looking for a way to market your products digitally? Mainstream drinks companies such as Absolut and Malibu are already taking advantage of NFC tagging to market their brand and steer users to new products. At EuroCIS2019, The Leading Trade Fair for Retail Technology, showcased Rako Security Label’s NFC technology for gin bottles. With the use[…]
Security, Privacy and Safety with NFC
GDPR, Near Field Communication, NFC Knowledge, NFC Security Oct 15, 2019
NFC is the leading underground tech set to takeover the marketing scene. Customers can access product information, offers and more from the tap of a phone, and despite being a technology expecting to expand and grow over billions of devices in the next few years, goTap is one of a small few companies globally and[…]
At goTap, we create awesome tap experiences through innovative, contactless marketing that opens up a direct channel within the customer journey, delivering dynamic digital experiences. We take marketing & NFC RFID technology to a whole new level. Hotels are just one of the untapped markets available and ready to fuse NFC technology into their day[…]
GoTap NFC Marketing Opportunities for Breweries, Bars and Beer Coasters
Bars, NFC Knowledge, NFC Marketing Sep 27, 2019
Breweries and bars alike can all benefit from having technology that allows customers to access information whilst sat at a bar, ordering drinks or browsing in-store products. Mainstream drinks companies such as Absolut and Malibu are already taking advantage of NFC tagging to market their brand and steer users to new products, offers and social[…]