NFC products are one of the next big things set to go viral, with companies rapidly expanding and developing the technology through word of mouth marketing. 2 billion NFC enabled mobile devices currently operate worldwide, and with technology that branches out to so many globally, it would be foolish to not jump at this opportunity[…]
Browsing category:
NFC Marketing
NFC Products to Make Your Business Boom
company, NFC Knowledge, NFC Marketing, NFC Retail Mar 17, 2020
Spotting the Differences between QR Codes and NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail, NFC Security Mar 03, 2020
One of the most frequently asked questions we receive from clients or customers is simply what’s so special about NFC? How does it differ from just ordinary QR codes? And although it might not seem like the differences are big, they actually make a huge difference to what you can achieve and the speed in[…]
Major Brands Perfecting NFC Campaigns
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Feb 18, 2020
Major brands are perfecting the use of NFC/RFID technology in advertising campaigns. With the use of more interactive displays to entice consumers to new products and creating new and ingenious ways to access information. We had a dig into some of the top name brands implementing NFC in their marketing as fantastic examples on the[…]
A Greener, Sustainable Future for NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Jan 28, 2020
Over the past year we watched millions take action across the globe in an effort to reduce waste and promote sustainability. With all of us making conscientious changes to be more environmentally friendly, it’s time that companies stepped up and made their own transformations for 2020. The need to eradicate single-use plastics, work with more[…]
5G and NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail, NFC Security Jan 16, 2020
We’ve reached 2020, and developments across the world are fast being worked on for the arrival of 5G. 10 years have now passed since the advancements made towards creating 4G, and this time round 5G is predicted to be implemented to a larger variation of devices. According to Cryptographer David Smith on the NFC Forum,[…]
2020 Smartphone Statistics and What it Means for NFC
Near Field Communication, NFC Knowledge, NFC Marketing, NFC Retail Dec 19, 2019
As we approach the end of 2019 and get ready to reign in a new year, we’re taking a look at the latest statistics and predictions for NFC and smartphone technology with new statistics from the NFC forum. Throughout 2019, smartphone technology has progressively grown, and with new adaptations being made for NFC/RFID technology to[…]
NFC Marketing Labels for Beers, Wine and Beverages
Bars, NFC Knowledge, NFC Marketing, NFC Retail Nov 13, 2019
Looking for a way to market your products digitally? Mainstream drinks companies such as Absolut and Malibu are already taking advantage of NFC tagging to market their brand and steer users to new products. At EuroCIS2019, The Leading Trade Fair for Retail Technology, showcased Rako Security Label’s NFC technology for gin bottles. With the use[…]
At goTap, we create awesome tap experiences through innovative, contactless marketing that opens up a direct channel within the customer journey, delivering dynamic digital experiences. We take marketing & NFC RFID technology to a whole new level. Hotels are just one of the untapped markets available and ready to fuse NFC technology into their day[…]
GoTap NFC Marketing Opportunities for Breweries, Bars and Beer Coasters
Bars, NFC Knowledge, NFC Marketing Sep 27, 2019
Breweries and bars alike can all benefit from having technology that allows customers to access information whilst sat at a bar, ordering drinks or browsing in-store products. Mainstream drinks companies such as Absolut and Malibu are already taking advantage of NFC tagging to market their brand and steer users to new products, offers and social[…]
NFC marketing predicted to soar in UK following release of Apple’s iOS 13
NFC Marketing, NFC Retail Sep 11, 2019
Companies are predicting a surge in popularity for NFC marketing products following the latest developments from Apple, with the iOS 13 update due to be released on September 19th. Both Apple and Android smartphones have in built NFC technology, which now enables customers to access information directly on their phone when tapping any NFC programmed[…]
- 1
- 2